Marketing - Real-World Write-ups Article Example | Topics and Well Written Essays - 250 words

Marketing - Real-World Write-ups - Article Example8). One of the crucial factors that should be considered in the ontogenesis work is PRODUCT RESEARCH. Mansfield (2011) advised does careful product research so you know exactly what your customers want (par. 10). Other subsequent phases in the development process entails development of a customer list and implementing policies of regular customer contact, of which E-MAIL MARKETING is one of the most devastatingly effective methods of keeping existing customers in the eyelet and warm for your future marketing efforts (par. 15). The article discussed SURVEYS as effective methods to solicit customer information regarding the refreshful product the organization envision launching. The experience of American Idol in launching singers and marketing them, soliciting feedback through diverse media have proven to be a successful marketing effort that generated millions of viewers all over the world. Definition of Terms E-MAIL MARKETING util izes the World Wide Web through the internet to market products and services. PRODUCT DEVELOPMENT is the creation of products with new or different characteristics that offer new or additional benefits to the customer (Business Dictionary, 2011, par.